Ad Targeting

With the same, unparalleled techniques we use to recommend music, Emergent Discovery can target ads to people based on their tastes. This provides a higher CPM lift than ever before.

Precision targeted advertising has been the holy grail of the Web economy for years, yet no one has really demonstrated an ability to deliver ads in this manner. Until now.

We recognize that musical tastes are one of the most powerful indicators of a person's preferences. Once you know the musical preferences of a user, you have a direct line to their emotions.

When we use our music-discovery technologies to deliver personalized ads, users are presented with a high-value, information-rich means of communication seen as a service, rather than an intrusion. Click-through and awareness of ads targeted based on musical tastes are of a degree that finally does justice to the potential of the Web as an advertising medium.